2025, Curiosa is a family-owned Swedish company with more than 20 years of experience in natural cosmetics and perfumery. Through its curated selection, Curiosa brings together fragrance and beauty with a focus on sensorial discovery and considered routines.

The team approached me to develop a refreshed logo and wordmark as part of their upcoming rebrand.

Drawing from a close reading of their documentation and visual world, I designed a typographic wordmark with high-contrast strokes, crisp serif details, and a calm, editorial pace. The result is a restrained yet distinctive signature that works consistently across print, packaging, and digital touchpoints.